Integration guide

Part 1 – Connect Stripe to web2wave

1: Log in to your Stripe account at dashboard.stripe.com. Click Developers in the top navigation bar, then select API keys from the submenu. This opens the Standard keys section.

2: Under Standard keys, you will see the Publishable key row and the Secret key row. The Secret key value is masked by default. Keep this page open and switch to the web2wave app.

3: In web2wave, click Projects in the left sidebar. Find the project you want to connect Stripe to and click its edit (pencil) icon. This opens the Update project page. On the Update project page, navigate to Payments → Stripe.

4: The Stripe tab has the following fields:

Publishable key — paste your Stripe Publishable key from Step 2 here.
Secret key — paste your Stripe Secret key from Step 2 here.
Customer Portal Link — an optional link to the Stripe Customer Portal for subscription management.
Stripe Webhook Endpoint — a read-only URL (https://app.web2wave.com/stripe/webhook) that is added to Stripe automatically.
Apple /.well-known/apple-developer-merchantid-domain-association — required only for Apple Pay. Click Get file here to download the required domain association file.

Callout: Stripe provides a sandbox environment along with live mode. Before pasting the keys into web2wave, verify which Stripe mode you are currently using. Depending on the selected mode, paste the keys either under the Production keys column for live mode or under Test keys for sandbox mode.

5: After pasting both keys into the corresponding fields, click Save at the bottom of the tab. web2wave will save the settings.

Part 2 – Create Prices in Stripe and Import into web2wave

Callout: Skip this part if you already have a product catalog with prices set up.

6: In the Stripe Dashboard, go to Products in the left sidebar and click Product catalog. Locate the product you want to manage and click it to open the product detail page.

7: To add a new price, click the + button in the upper-right corner of the Pricing section. Fill in the price amount, currency, and billing interval, then save. The new price will appear immediately in the list.

8: In web2wave, click Plans & Prices in the left sidebar. This opens the Prices page, which lists all prices already imported into web2wave. On the Prices page, click the green Import Plans & Prices button.

9: From the Project dropdown, select the project whose Stripe product you want to import prices from. Leave Payment system set to stripe. Click Start Import. web2wave will pull all plans and prices from the connected Stripe account for that project and add them to the Prices list.

Tip: After import, each price row will show a Test or Live badge next to the Stripe icon, indicating whether it is a test-mode or live-mode price. Live prices show a green Live badge.

10: Test the integration by opening any paywall within the project that has Stripe activated and clicking the plans from the paywall settings. If you can see all your products in the dropdown menu, the integration is complete.

Stripe Discount promocodes

Discount promocodes from Stripe acts as a universal tool to run structured discounts across email campaigns, paid ads, social posts, affiliate programs, and even in‑product offers like win‑back or checkout‑nudge discounts.

We can use discount codes from Stripe, to do that:

On paywall you will need to use Stripe Embedded Form block. Discount codes will not work with other blocks.
Add ?discount_code=XXX to the quiz link.
- Example: https://app.web2wave.com/myquiz?discount_code=XX
- Optionally add other parameters: https://app.web2wave.com/myquiz?discount_code=XX&utm_source=facebook&utm_campaign={{campaign.name}}
This discount_code will be forwarded to paywall and to the Stripe payment form.

⚠️ IMPORTANT: If you want the user to land on a specific popup (e.g. #popup_2), put the popup hash at the very end of the URL, otherwise the link may not work correctly:
https://app.web2wave.com/myquiz?discount_code=XX&utm_source=facebook&utm_campaign={{campaign.name}}#popup_2

Adding Upsells after payment

Stripe Forms and Buttons configurations

Understanding Payment Block Differences

There are several Stripe-related blocks available for building payment flows, each with different features and customization options.

Block Types

Payment Method Selector

Type: Composite grouping block

Components: This is a container block that includes:

Stripe Apple Pay
PayPal Button (if PayPal is enabled on the page)
Stripe Checkout Form

Features:

Includes accordion/toggle functionality
All-in-one payment solution
Automatically groups payment options

Alternative Approach: You can use individual blocks (Stripe Payment Request + Stripe Checkout Form) instead of this composite block. The functionality will be the same, but without the accordion and toggle functionality.

Enabling Paypal "tab" view in the card field by adding "Available payment methods" -> paypal

Adding Paypal as a payment method in the block

Stripe Apple Pay

Behavior:

When Apple Pay is available (user is on a device that supports Apple Pay): Displays as a native Apple Pay button
When Apple Pay is unavailable: Displays as a standard button

Customization Options:

Styling: Full customization available
Text: Can be renamed/changed
Border radius: Can be modified
Button text options: Any text including "continue" and custom labels

Use Case: Best for scenarios requiring flexible styling and custom button text.

Stripe Wallets Express

Behavior:

Strictly follows Stripe's express checkout design
No visual customization beyond configuration options

Customization Options:

Limited to Express Checkout Options section only
Apple Pay button text: Restricted to predefined options (select from dropdown menu)
Link payment support: Includes Stripe Link payment method

Use Case: Best when you need Stripe Link payment functionality and prefer Stripe's standard express checkout appearance.

Q: How to configure Apple Pay and Google Pay on the corresponding devices to be available for clients?

A: In the "Express checkout options", navigate to the "Layout" section and define MAXROWS = 2 and Payment Methods to show ApplePay and GooglePay to use "Always" parameters.

Overview

Stripe integration allows you to create customizable payment experiences with flexible form options, multiple payment methods, and dynamic styling. You can configure checkout forms, Apple Pay buttons, Google Pay, PayPal, and implement upsell flows after successful payments.

Feature	Stripe Payment Request	Stripe Wallets Express
Styling	✓ Fully customizable	✗ Not available
Custom button text	✓ Any text allowed	✗ Limited to subscribe/rent/buy
Border radius	✓ Adjustable	✗ Fixed
Stripe Link support	✗ Not included	✓ Included

Choosing the Right Block

Use Payment Method Selector when:

You want an all-in-one solution with accordion functionality
You need PayPal integration alongside other methods
You prefer a grouped payment experience

Use individual blocks (Payment Request + Checkout Form) when:

You need full layout control
You don't need accordion functionality
You want to position blocks separately

Use Stripe Apple Pay when:

You need custom button styling
You want flexible button text options
You don't require Stripe Link payment

Use Stripe Wallets Express when:

You need Stripe Link payment functionality
You prefer Stripe's standard express checkout appearance
You're comfortable with limited customization options

Features

Stripe integration allows you to create customizable payment experiences with flexible form options, multiple payment methods, and dynamic styling.

Popup-based Checkout: Open Stripe forms in popups instead of redirecting to Stripe's hosted pages
Custom Form Appearance: Modify colors, themes, and layout options
Multiple Payment Methods: Support for card payments, Apple Pay, Google Pay, and PayPal
Express Checkout Buttons: Add Apple Pay and other express payment options
Payment Upsells: Redirect users to additional offers after payment
Dynamic Content: Use placeholders to display price information dynamically

Setting Up Stripe Checkout Popup

Step 1: Create a New Popup

Add a new screen and set its type to "popup"
Add a Stripe Checkout Form block to the popup
Save your changes

Step 2: Configure Button Actions

Select the button that should trigger the checkout (e.g., "Get my plan" button)
In the button properties, find the On Pay button click action
Change the action from "Open standard Checkout form" to "Open pop-up"
Select the popup you created (e.g., "pop-up 2")
Repeat for any other buttons that should open the checkout

Customizing Form Parameters

The Stripe checkout form accepts several parameter groups that are passed directly to Stripe's Payment Element.

Stripe Checkout Form

Form Options

Parameters that control form behavior and available payment methods.

Layout

Controls the visual layout of the form:

type: tabs or accordion.
defaultCollapse: true or false. Controls if the Payment Element renders in a collapsed state (where no payment method is selected by default).
radios: true or false. Renders each Payment Method with a radio input next to its logo. The radios visually indicate the current selection of the Payment Element.
Add space to accordion items: true or false. When enabled, render as standalone buttons with space in between them.

Wallets

Configure which digital wallets appear:

applePay: auto, or never
googlePay: auto, or never
payPal: auto, or never

Available Payment Methods

Define which payment methods to display. To show multiple options, leave empty or specify an array. To show only cards, set to card. apple_pay is for ApplePay, googlePay is for Google Pay and paypal is for PayPal.

Q: How to enable Google Pay and Apple Pay to be available for clients?

A: In the "Form Options", define the "Show Apple Pay" and "Show Google Pay" parameters to use "auto". In the "Available payment methods" make sure "card" and "apple_pay" are set. Check on iOS (for Apple Pay) and Android (for Google Pay) afterwards.

Enabling Google Pay button for Android OS.

Customizing Form Appearance

Themes

Stripe provides built-in themes:

stripe (default)
night
flat
Custom, use variables

Custom Variables

You can pass custom color variables to match your brand. Example parameters:

Background colors
Text colors
Border colors
Focus states

Example: Changing Background Color

Select the Stripe Checkout Form block
Find the Form appearance property
Add your color customization (e.g., change background to red)
Save and preview changes

Fallback Button

When Apple Pay is not available, you can show a fallback button:

Enable Show fallback button option
Set the button text (e.g., "Continue with other payment methods")
Configure the On click action:
- Open another popup
- Scroll to prices list
- Other custom actions

Important: Only one express checkout button (Apple Pay) can be displayed on the page at a time. If an Apple Pay button exists, Apple Pay will not appear in the main checkout form.

Stripe Apple Pay

For a customizable Apple Pay button that doesn't look like the standard Apple Pay button:

Add a Stripe Apple Pay block
Customize its appearance
Set the onPayButtonClick action for when Apple Pay is unavailable
The button will automatically launch Apple Pay when available

Payment Terms Block

The Payment Terms block dynamically updates based on the selected price.

Using Placeholders

You can use placeholders anywhere on the page to display price information:

Format: {{userData.price.[property_name]}}

Available Properties:

Price amount
Currency
Billing period
Trial information

Behavior: When users select different prices, all placeholders automatically update with the corresponding values.

Best Practices

Express Buttons: Only display one express checkout button per page to avoid conflicts
Google Pay: Set to never for Instagram in-app browsers
Fallback Buttons: Always configure fallback actions for express payment buttons
Testing: Update and preview frequently when making appearance changes
Layout Types: Choose between tabs and accordion based on your design preferences

Troubleshooting

Q: Empty popup is opened.

A: Check configuration of "Button to Pay" block, specifically which action is defined for "On pay button click".

Q: No such payment_intent error upon payment attempt.

A: Check Stripe API key and API secret values. If issue persists, contact web2wave support team.

Q: Stripe Wallets Express and Stripe Checkout Form does not display PayPal button.

A: In the Stripe Wallets express "Collect billing address" must be set to use "Billing address -Don't collect (PayPal will show)". In the Stripe Checkout Form "Form Options" -> "Available Payment Methods" must include separate item with paypal value.

Stripe Restricted API Keys permission

Create Live keys

Create Test keys

All core resources - Write
- Optionally you can skip
  - Payouts
  - Ephemeral keys
  - Files
  - Funding Instructions
  - Payouts
  - Shipping Rates
  - Sources
All Checkout resources - Write
All Billing resources – Write
- Optionally you can skip
  - Quote
  - Tax IDs
  - Tax Rates
  - Meters
  - Meter Events
  - Meter Event Adjustments
  - Features
  - Entitlements
All Issuing resources - Write
All Reporting resources - Read
All webhook resources - Write
All Payment Links resources - Write