1. Project settings and service overview

2. Integration with mobile app – deeplinks, API, Stripe, RevenueCat, Adapty, etc

Mailchimp Setup guide from Mailchimp themselves

In web2wave Project settings → Email:

Mailchimp User Tag:
- User tags are labels you can use to categorize or group contacts in your audience.
- You can define or find existing tags under Audience > All contacts > select a contact > Tags.
Mailchimp Buyer Tag:
- Similar to the User Tag, this is a custom tag used to identify "buyers" specifically.
- Add or find it in the same way as above.
Mailchimp Send Properties:
- This field is typically used to define properties or custom data you want to send to Mailchimp for your contacts.
- These properties depend on how you configure your integration or workflow. For example, they might include custom fields like purchase history, preferences, or signup source.