Events fired by web2wave, ad-network pixels, advanced tracking, and exporting raw data to your own DB.
This section covers everything data: what events web2wave produces, what user properties are attached, how to forward them into ad networks (Meta, TikTok, Google), and how to get the raw stream into your own warehouse.
Pages
- Analytics & event tracking — connect Meta, TikTok, Google, Snap, Pinterest and AppLovin pixels plus Conversions API in Project settings → Analytics; event reference and advanced tracking.
- Meta Ads launch & pixels — launch checklist, UTM tags, and campaign strategies for Meta Ads.
- Custom and multiple pixels — a different Meta / TikTok / Snapchat pixel for one quiz or paywall, or no pixel at all.
- Web2Wave JS SDK for external websites — send Purchase and other events from an off-site checkout; Meta/TikTok CAPI without pixels on that site.
- Export events & user properties to external DB — real-time export to PostgreSQL / MySQL / MariaDB / BigQuery (Advanced plan).
- Connect a Meta Ad Account — spend and ROAS — import ad spend into the UTM report and read profitability per campaign, ad set, and ad.