This section is about creating the funnel itself — the screens users see between landing and purchase.

Core editor

Quiz & paywall design requirements — overview of the editor, plus the full block reference (quiz blocks and paywall blocks).
Plans and prices — how price objects work, intro offers, trials.
Downsell popup on paywall — show a discounted offer when the user tries to leave.
Auto-redirect: language and country — route users to localized quizzes and paywalls based on browser language or geo.

Advanced templating

Advanced templating overview — when and how to drop into custom JS / CSS.
Quiz blocks — recipes for individual interactive blocks (countdown, weight/height, fonts, hints, payment terms, Lottie).
Custom JS — window.w2w API, callbacks, redirects, popups, link cloaking, error handling.
Conditional logic — show / hide fields and screens based on answers or experiment groups.