Run experiments on quizzes and paywalls — variant routing and intersection tests.
web2wave supports two kinds of experiments — send users to a different quiz / paywall, or vary individual blocks inside a single quiz. Both are set up in the same place and compared in the same results view.
Pages
- Experiments — create a test, split traffic between variants, filter who takes part, and read the results.
Related
- Conditional logic — how
exp_*properties are used to switch content per group.