📊 Analytics Pixels Integration Guide

🎯 Available Analytics Pixels

The platform supports the following analytics and advertising pixels:

• Facebook Pixel (Meta Pixel) - For Facebook/Instagram advertising
• TikTok Pixel - For TikTok advertising campaigns
• Snapchat Pixel - For Snapchat advertising
• Pinterest Tag - For Pinterest advertising
• AppLovin AXON - For mobile advertising attribution
• Google Analytics & Google Ads - For web analytics and Google advertising
  

General Setup Process

1. Navigate to Project Settings → Analytics Tab
2. Enable the desired pixel by checking the checkbox
3. Configure required fields (Pixel ID, Access Tokens, etc.)
4. Test configuration using the "Check token" buttons where available
5. Save settings - The pixel will automatically load on your pages
   

Configuration Fields by Platform

Note: Snapchat and Pinterest currently support browser tracking only. Server-side event fields are commented out in the current implementation.

📈 Event Mappings by Platform

Facebook Pixel Events

Special Features:

• ✅ Enhanced matching with hashed email and user_id (SHA-256)
• ✅ Event deduplication using eventID
• ✅ Facebook Click ID (fbclid) and Browser ID (fbp) tracking
• ✅ Automatic cookie management (_fbc, _fbp)
  

TikTok Pixel Events

Special Features:

• ✅ Enhanced matching with email and external_id
• ✅ TikTok Click ID (ttclid) tracking
• ✅ Full event forwarding with currency/value data
• 
  

Snapchat Pixel Events

Special Features:

• ✅ Client deduplication ID (client_dedup_id) prevents duplicate events
• ✅ Snapchat Click ID (sccid, ScCid) tracking
• ✅ Enhanced user matching with email
• ✅ Only sends mapped standard events (filters irrelevant events)
  

Pinterest Tag Events

Special Features:

• ✅ Enhanced match with email and external_id
• ✅ Pinterest Click ID (pinclid) tracking
• ✅ Automatic email hashing for privacy
• ✅ Cross-device checkout tracking
  

AppLovin AXON Events

Special Features:

• ✅ Rich ecommerce data with items array
• ✅ Product categorization (item_category_id: 317)
• ✅ Automatic additional events (land on page_view, add_to_cart on checkout)
• ✅ Mobile-optimized attribution
  

Google Analytics Events

Special Features:

• ✅ Enhanced ecommerce tracking
• ✅ Multiple tag support (Analytics + Tag Manager + Ads)
• ✅ Data Layer and gtag support
• ✅ Custom send_to targeting
  

  📊 Data Transmitted with Events

Facebook Pixel

{
    eventID: "user123_Purchase", // Deduplication
    fbc: "fb.1.1703123456000.abc123", // Facebook Click ID
    fbp: "fb.1.1703123456000.xyz789", // Facebook Browser ID
    external_id: "hashed_user_id", // SHA-256 hashed
    em: "hashed_email" // SHA-256 hashed email
}

TikTok Pixel

{
    external_id: "user_123",
    email: "[email protected]",
    // Full event properties forwarded
}

Snapchat Pixel

{
    client_dedup_id: "user123_Purchase", // Deduplication
    user_id: "user_123",
    user_email: "[email protected]",
    price: 29.99,
    currency: "USD",
    transaction_id: "subscription_123"
}

Pinterest Tag

{
    external_id: "user_123",
    em: "[email protected]", // Auto-hashed
    value: 29.99,
    currency: "USD",
    order_id: "subscription_123"
}

AppLovin AXON

{
    items: [{
        item_id: "price_123",
        item_name: "Subscription",
        quantity: 1,
        price: 29.99,
        currency: "USD",
        item_category_id: 317
    }],
    value: 29.99,
    currency: "USD",
    transaction_id: "subscription_123"
}

🔍 Testing Pixels with Browser Extensions

Facebook Pixel Helper

• Extension: Facebook Pixel Helper
• 
  

TikTok Pixel Helper

• Extension: TikTok Pixel Helper

Snapchat Pixel Helper

• Extension: Snap Pixel Helper

Pinterest Tag Helper

• Extension: Pinterest Tag Helper

Google Tag Assistant

• Extension: Google Tag Assistant

Generic Analytics Debuggers

• Extension: Analytics Debugger